The Best Image File Formats for Graphic Design

Choose the right image file format for your next project

Graphic design is the creation of visual communication using typography, photographs, illustrations, and colors. It is used to convey emotions, ideas, or strong messages to the audience and to achieve a specific response. It surrounds us daily - from newspapers, product packaging, and advertisements to images on social networks.

In order to achieve the desired outcome, it is crucial to understand the different image file formats and to choose the right one for each specific project. The purpose of this article is to reveal the best image file formats for graphic design since the choice of image format can greatly impact the quality, versatility, and accessibility of the final project.

File Formats in Graphic Design

When choosing a format for a graphic design project, it is essential to consider the specific requirements of the project - intended use and platform for the design, as well as the preferred quality and resolution. While some file formats are better suited for web use, others are better for print.

The most common file formats used in graphic design include JPEG, PNG, GIF, TIFF, BMP, and SVG. Each of these formats has its advantages and disadvantages, such as support for animation, transparency, and compression.

Let's take a closer look at each of the mentioned image formats.

The Best Image Files Formats for Graphic Design


JPEG (aka Joint Photographic Experts Group) is one of the most widely used image file formats for graphic design. It is commonly used in projects that will require high-resolution printing. Consider JPEG's resolution and file size if you want to obtain a high-quality image.

Regarding compression, JPEG is a lossy format - it sacrifices some image quality for smaller file sizes. This makes it an ideal format for images with a lot of visual detail, such as photographs, which have a large color palette and many intricate details.

JPEGs do not support transparency. When an image with a transparent background is saved as a JPEG, the transparent areas will become a solid color.

This format does not handle sharp lines and geometric shapes very well, as it tends to blur them due to its lossy compression. However, its widespread use, compatibility with most software and devices, and small file size make it a popular choice among graphic designers.


Another popular choice in the world of graphic design is the PNG format (Portable Network Graphics), especially for interactive documents like web pages.

PNG is a lossless format, as opposed to JPEG, which indicates that the image quality is not compromised since the image data is not compressed. Consequently, PNG files often have larger file sizes.

It's important to be aware of PNG files' low resolution when using them for graphic design projects since they might not be suitable for high-quality print materials. Instead, they work well for illustrations, web graphics, icons, and logos that require a high level of clarity and detail.

PNG files support transparency, making them a versatile choice for graphics that need to blend seamlessly with different backgrounds.


The TIFF format (Tagged Image File Format) is used to store raster graphics and image information.

It is widely used across a range of industries — from design and photography to desktop publishing. TIFF files can be used for various purposes, but mainly for storing and working with high-resolution images.

They are known for the use of lossless compression. The original image data is maintained no matter how many times you copy or compress the file. This makes it an ideal choice for saving photographs for print, as it ensures that the image quality will remain unchanged.

Keep in mind that TIFFs tend to be larger in size and may take longer to load or transfer. For these reasons,the TIFF format should be better avoided for web-based projects.


The BMP (Bitmap Image File) is an image file format that contains bitmap graphics data. BMP images are device-independent, meaning they do not require a graphics adapter to display them.

BMP files can save both monochrome and color image data in various colors/bit depths. Although most BMPs are uncompressed and thus quite large in size, they can optionally be made smaller through lossless data compression.

BMP files are widely used on Windows operating systems and other platforms and are compatible with all major image editing applications, making them a versatile choice for graphic designers. Graphics programs such as Paint and Photo Viewer in Windows, IrfanView, XnView, GIMP, and more advanced programs such as Adobe Photoshop, Adobe Photoshop Elements, and Corel PaintShop Pro can be used to open BMP files.


GIF (Graphics Interchange Format) is one of the most widely used image file formats, especially in its animated form. GIFs are favored in web projects where quick loading time is essential.

They are formed from a limited palette of up to 256 colors in the RGB color space. While this limitation of colors means that the image quality is reduced, it also means that the file size will be significantly smaller.

The ability to create animated GIFs makes this format a popular choice for creating eye-catching graphics used on websites, social media, and other digital platforms. The GIF format is ideal for banners, logos, and short-moving sequences, i.e. applications common on the Internet.

Note that the GIF format is not ideal for high-quality printing projects, as the limited number of colors and reduced image quality may not produce the desired results.


The SVG (Scalable Vector Graphics) images are vector images that are composed of mathematical equations which define the positioning and color of lines and curves that make up graphic shapes and text.

The quality of SVG images does not depend on the resolution, so they look perfect on any device with any screen size. If you decide to use the same image throughout your website but in different sizes, you can use a single SVG.

SVG elements contain text, which is indexed by search engines, making it easier for users to find your content. While SVG images are more complex than other image formats, they can be easily edited both in special vector drawing programs and directly in a text editor, giving designers more control over their work.

SVGs are mostly used in web design - for developing icons, logos, graphic designs, and fonts. They are also used in print media and advertising, and generally, whenever high-quality scalable graphics are required.

The SVG format provides a powerful tool for graphic designers looking to create high-quality, accessible, and scalable graphics for their projects.

In Conclusion

Use the above guidelines to decide what type of file to use while creating your next design, be it a poster, logo,or advertisement.

If you already have an image file you would like to convert to PDF, you can always use PDF2Go's Image to PDF tool. Quickly and easily convert various image types to versatile PDF format.

PDF files are ideal when you want to share or print documents since they maintain their intended appearance and functionality across different devices and operating systems.